Sustainable
BNP – 6 Billion Others
Banking group BNP Paribas Fortis is another patron of cultural diversity and respect. It asked VO Event to promote the “6 Billion Others” exhibition, manage its launch, and organise previews for its regional headquarters. Rising to the challenge, VO Event set up a modular campaign with the eco-friendly aspect highlighted by a “recycled” backdrop of unsold newspapers, recycled water bottles, etc., with the performance hailed by the media.