The wind of change blew over Barcelona at the end of 2019. The city of Gaudi witnessed the new course that Levi Strauss & Co has chosen to follow - sustainability. Not wanting to just jump on a passing trend, the brand called on VO Event to inaugurate a new pillar in the company at its autumn/winter 2020 fashion show. For 3 days, VO Event encouraged the 680 participants to dream of a world where innovation and fashion are in tune with sustainability, through a programme of workshops, showrooms and a show. Involved at every level, VO Event was able to make this large-scale international event an innovative and responsible occasion. For example, the agency opted for sustainable materials, an accredited venue and 100% vegetarian catering.
EitDigital Challenge was a virtual event put together to showcase technology startups. The full programme included presentations, jury voting and the announcement of the EIT Challenge winners - all 100% digital. For the occasion, VO set up a studio for the presentation and moderation of the various speakers. This day of sharing and virtual meetings was hinged around interaction between participants from all over Europe and the remote speakers.
10 years after the grand opening of the Magritte Museum in Brussels, VO Event has once again plunged into surrealism. To celebrate this anniversary, and to launch the “Dalí & Magritte” exhibition, VO Event created a freedom of thought experience based on immersive activity. Drawing on the architectural beauty of the venue to depict the imagination of these two icons, the 800 participants were invited to see the Magritte Museum through new eyes for an evening. The interplay of light and artistic performance was a masterstroke for VO Event, enabling the world of culture to be re-imagined, to match the spirit of Magritte.
Last December, the city of Amsterdam played host to the Levi’s® and Dockers® Sales Launch that introduced the two flagship brands’ autumn-winter 2018 collections. The four-day programme consisted of an unforgettable brand event held in a former gas holder, which was put to fantastic use for this breathtaking show. Images were projected onto the floor - over an area spanning more than 1300m² - while some 200 energetic extras displayed each new collection one by one. There were also 47 workshops, 9 on-stage presentations (including a speech by James Curleigh, Executive VP of Global Brands for Levi’s®, live from San Francisco, and an appearance by YouTuber Zach King), 20 meetings, 15,000 garments and 3,000 accessories, and an exhibition marking 50 years of the iconic Trucker Jacket, all held in a 13,000m² former munitions factory unearthed by VO Event! All in all, it was a challenge that we pulled off spectacularly, with inspirational, participatory installations that gave the 900 guests from all over Europe an exceptional experience.
185 years of existence and 50 years of collaboration are well worth celebrating! 7,000 students, teachers and VIPs, including His Majesty King Philippe, celebrated the start of the 2019-2020 academic year of the ULB and the VUB at the Parc du Cinquantenaire. This was an important event for these two universities, who were keen to combine tradition and modernity. Under the themes of the individual, diversity and tolerance, this more than unusual start to the academic year was conceived by VO Event as an urban festival. Songs, speeches, awards and concerts were on the programme, offering a moving event with all the VO hallmarks.
For the 16th edition of the Cap 48 solidarity gala, which brings together corporate benefactors to raise funds for people with disabilities, VO Event ensured that people were reminded of how life is an extraordinary human adventure. Invited to an exclusive evening, 400 people were taken to new horizons during a bewitching show accompanied by a star-studded dinner and an auction. The audience was transported to the 4 corners of the globe, taking in unexpected taste and visual experiences and bringing home a whole spectrum of emotions.
Following its Impact Day, an international consulting firm commissioned VO Event to organise an event in line with its socio-cultural commitment. It came up with DiverCities, a concept based on a dual theme: the world's major cities and their cultural diversity. 900 employees were invited to the Docks Dome Event Hall for an evening of immersion, to witness the thought-provoking creations that have trickled up from the street. It was a unique programme of performances that evoked the spirit of the various cities and the place of the human being in them.