In June 2018, we headed for Halkidiki in Northern Greece to unveil the latest creations of two brands of the Levi Strauss & Co. group. This was a dream destination for its landscape, but extremely isolated. No resort offered the necessary infrastructure for an event hosting more than 900 guests! VO Event therefore designed and built an entire open air convention centre on the beach to host the 4 days of workshops and the brand night show. It was a unique setting for combining relaxation and work, and for reinforcing the feeling of exclusivity. All the ingredients were put in place to make this trip a brand experience worthy of Levi's & Co.
Last December, the city of Amsterdam played host to the Levi’s® and Dockers® Sales Launch that introduced the two flagship brands’ autumn-winter 2018 collections. The four-day programme consisted of an unforgettable brand event held in a former gas holder, which was put to fantastic use for this breathtaking show. Images were projected onto the floor - over an area spanning more than 1300m² - while some 200 energetic extras displayed each new collection one by one. There were also 47 workshops, 9 on-stage presentations (including a speech by James Curleigh, Executive VP of Global Brands for Levi’s®, live from San Francisco, and an appearance by YouTuber Zach King), 20 meetings, 15,000 garments and 3,000 accessories, and an exhibition marking 50 years of the iconic Trucker Jacket, all held in a 13,000m² former munitions factory unearthed by VO Event! All in all, it was a challenge that we pulled off spectacularly, with inspirational, participatory installations that gave the 900 guests from all over Europe an exceptional experience.
VO Event remixed the traditional Mobility Week and Car-Free Sunday with a youthful touch. We took the motto “Be Mobilmix Be Brussels” to heart to really encourage residents to switch to more eco-friendly modes of transport. The huge Tunnel Party, held in the Porte de Namur tunnel, brought a breath of fresh air to the city centre.
For the closing ceremony of the Cap 48 campaign, which raises funds for disabled people, VO Event sent out a message of hope and social inclusion by symbolically bringing together two musicians from different backgrounds. Jodie Devos (2nd in the Queen Elisabeth Competition for singing) and Steven Houben, the famous jazz saxophonist, jammed together with both classical and contemporary themes as an illustration of inclusion and sharing. This unusual, exclusive and unlikely duo put on quite the show and won over the audience with their magical performance.