On 10 June, VO organised a webinar to discuss the revolution in the events sector caused by the health crisis, confirming that now more than ever is the time to integrate more sustainability as a source of innovation and solutions.
Around the table were Marie Delvaulx, director of The Shift, Emmanuel Mossay, an expert in circular economy, Mathieu Bogaerts, ecology manager at BME (Brussels Major Events) and Alexandre Velleuer, managing director of VO Event and VO Citizen.
After discussing the recovery of events in this post-COVID-19 context and the issue of sustainability, which is becoming increasingly important and strategic for companies, our panel had a chance to discuss the relevance of circular economy practices for event activities as well as the specific tools and solutions available these days.
Finally, the Circular Event Toolkit, a toolkit designed by VO and developed within the framework of the Brussels Environment BE Circular programme, was presented and shared, with the specific aim of helping the entire events sector in this transition.
“It’s no small thing to rethink an economic sector as important as the event industry by applying new criteria that complement the aesthetics and the economy. I must also say that I was impressed by the personal commitment of the majority of the VO team members to make a positive contribution to climate issues. The result is a methodology with specific, practical reference points shared in open-source that can be used by all stakeholders.” Emmanuel Mossay, circular economy expert.
At VO, we have been using this tool since 2019, and this webinar was an opportunity to draw the first lessons and results by trying to answer four questions: is the impact on the carbon footprint directly measurable? What is the impact on waste production? Does circularity cost more? Is circularity a restraint on creativity?