Blog - VO Event

Biodiversity at the heart of our activities

As announced in 2021, VO Event has set itself the new challenge of being able to analyse and understand its impact on biodiversity, with the aim of playing a role in improving local biodiversity and reducing carbon emissions in Belgium.

An autumn with a clear theme for VO Event

Our commitment to sustainability is beginning to make its mark and our efforts are proving their worth. Our teams are very enthusiastic about this, and they do their utmost to organise creative, high-quality events that are also - in fact above all - sustainable and respectful.

What does your audience need these days?

A year and a half after the arrival of COVID and its impact on our lifestyles, numerous studies attest to the permanent changes in our society and in the opinions of citizens, workers and consumers. What are the needs today and how can we respond to them?

Circular Event Toolkit, the launch

On 10 June, VO organised a webinar to discuss the revolution in the events sector caused by the health crisis, confirming that now more than ever is the time to integrate more sustainability as a source of innovation and solutions. Discover our open source Circular Event Toolkit and the replay of this launch webinar.

Relaunching events in three stages, the VO way

by Alexandre Velleuer

How will the event industry bounce back from the COVID crisis? At VO, we are anticipating an exciting recovery in three inspiring phases, opening up a new era marked by a new balance between live activity, virtual activity, fun, well-being and reinvigorated creativity.

Sustainable innovation review at VO

VO Event has been using the health crisis as an opportunity to perfect its approach to environmental responsibility. It now takes on board the impact of virtual events. The next step is to support biodiversity.

How to re-establish a link in companies - a debrief from our webinar.

Back at the end of March, VO Event organised a webinar in collaboration with its colleagues from ABCI and Utopix, under the initiative of PASS, to understand the challenges and needs of corporate communicators. The objective was to elicit solutions for re-establishing the link between employees and their company.

New skills at VO

True to its baseline of reinventing the code, VO has been adapting and reinventing itself. To address the challenges of today and tomorrow, as well as the concerns of our clients, we have enhanced our expertise in four areas.

VO launches the VO Academy!

The health crisis has shaken the world as we know it, and even more so the everyday life of an event agency. VO has been far from being inactive, exploring, reinventing itself and trying to make the best of this somewhat unusual year. As a result, the agency is launching a project aimed at raising the level of expertise of all its employees - the VO Academy.

Reshaping events following the crisis

by Alexandre Velleuer

The health and economic crisis has changed the relationship between clients and agencies, as well as our way of working, forever. A revolution has occurred in the sector and, at VO Event, we intend to take advantage of this, to evolve and improve the very nature of events.

Review of VO's transition in 2019

VO Event's eco-responsibility statement for 2019 is positive, as much for the effort put into circularity as for the carbon offsetting of events. 100% of our events have been offset!

Do you have the VO Event profile?

At a time when VO is looking for new talent, there is a question worth asking: what training, skills, qualities and character do you need to work at VO in 2020?

In 2019 VO Event was even more circular and creative!

by Alexandre Velleuer

With 2020 approaching, we’re taking a look back at how VO reinvented the code in 2019

VO Europe - an entity separate from the rest of VO

by Xavier Vincent

With its sights on the Commission's calls for tenders rather than on the stars on its flag, VO Europe is tasked with landing communication contracts and operations from European institutions. The other VO entities provide operational support to make this happen.

Content - the essential element in event experience

by Alexandre Velleuer

The term “experiential” has become established in the vocabulary of communication professionals. To be able to fully deliver the increasingly virtual experiences of consumers, event agencies must rely on the creation of very powerful event emotions.

Showreel 2019

VO Event has released its latest showreel - a good overview showing the diversity of our events this year, filled with exciting projects!

VO and SIGN, an alliance that makes graphic sense

For the past 2 years, SIGN has been supporting VO in the graphic and visual aspects of events, identity creation and communication campaigns, focusing on form and substance. Here they are.

How to manage incentives when things get hot...

Spring and September are the two annual peaks of activity for incentive events at VO. And when you have to organise 7 in the same month, it's hard work! Arnout, a member of the team working on incentives at VO Event, gives us his advice on how to win this race against time.

Circular Event Toolkit - our toolbox for environmentally-friendly events

Being resolutely committed to the pursuit of events designed and produced in an environmentally-friendly way, VO Event is taking a new step forwards. The agency is currently testing a toolbox called the Circular Event Toolkit. This consists of 8 worksheets designed to create a virtuous circle of circular economy instincts among project managers and suppliers. Here’s how.

Cancel an event? Never in 26 years at VO!

Every event has its own risks and vagaries. Tiny insignificant things that could ruin everything. But not if you respond properly and keep a close eye on the weather, the venue and the technology.

Destination Morocco, where VO is acting as the gentle genie of incentives...

Incentive travel is a real challenge for companies. VO has developed an event incentive experience to deliver the wishes of your teams. Two clients recently took off for Marrakesh....

So, are you happy at work?

The “Happy” trend is gaining ground in companies, driven by the conviction that happy employees are more productive and creative. VO is surveying its staff to identify what makes them feel fulfilled, and to improve this. After all, happiness is something you have to work on!

Events of the future will be meaningful

by Alexandre Velleuer

Personalised experience, holistic immersion, anticipation of expectations, new smart technologies... For 2019 and beyond, the events sector is refreshing and expanding its range of tools to make lasting impressions. VO is at the forefront, but still thinking ahead.

A new partnership that makes sense

by Véra Larock

At the start of this year, as part of its CSR commitment, VO Group became a member of the non-profit Be.Face. The aim is to help build a more responsible, supportive society.

The VO digital mood board - a repository of inspiring content!

by Marine Truyens

VO is working on the launch of a digital mood board. This will be a platform for sharing, and a repository of inspiring content, a tool to use during the concept search, brainstorming, and recommendation phases of an event. Let’s take a closer look at its strengths.

And the winner is… VO!

When it comes to awards, VO Event has just scored a double thanks to its Alter Domus campaign, a huge operation lasting several months and climaxing in Marseille in September 2018. But what is the motivation for applying for the BEA and Heavent Awards?

You can't mess around with security at an event....

by Dimitri Bertrand

Security is an essential aspect of any event. Its impact and management are based on a host of parameters and regulations. Let’s take a look at what is the most demanding criterion for a successful event.

VO Event and Studio Gondo - the art of the creative duo

by Fabian Vanhouche

Integrate an artist's sensitivity and vision into an event and it will take on a new dimension. To do this, VO Event can count on Studio Gondo, a finder of creative talent and designer of unique experiences that strikes the right note among brands and companies.

VO does event-based incentives too!

Welcome to the incentive offer that takes customers and their staff on a journey. For the past 4 years, VO has been designing tailor-made, original and surprising corporate trips. Event expertise taken a step further...

Inspiration found “in the wild” at VO Event...

by Michaël Desmet

Breathing in inspiration - that’s the ambition! VO Event and VO Citizen are experimenting with the Innovation Tour, an "urban safari" concept looking into innovative sites and projects. It’s a smart time-out, open to all VO employees looking for inspiration....

Aligning our actions with our convictions

by Alexandre Velleuer

Driven by the convictions of its employees and management, VO is staking its claim to being a responsible company and is releasing its virtuous toolbox. As far as events go, there is still a big gap between principles and practice.

1, 2, 3... best VO Event moments in 2018

Here’s a look back at 3 key moments for VO Event in 2018 - the participative mega-incentive for Alter Domus' 15th anniversary, the Levi's Sales Launch in Berlin and the TUC RAIL Convention. They are three aspects of the same dynamic - reinventing the codes.

A boxful of brainstorming

by Samira Amor

A creative work meeting is something that needs thinking about and preparing for. So are the methods and tools, the structures and techniques. VO Event has merged all this into a box of smart components. Long live reinvented brainstorming!

Data is personal at events too!

by Hubert Canart

The GDPR strengthens and guides the protection of personal data collected and processed by companies. This concerns events as well, for at least 4 reasons...

The new flavours in event catering

An event with no food or drink? Original… but inconceivable! What with culinary trends and societal values, catering has changed a great deal. It has to surprise the eyes as well as the taste buds. It’s something VO Event has been working overtime on...

If you want to think outside the box for your events, go to the Café!

by Alix de Montjoye

In January 2019, VO Event is opening its Trends Café, an informal monthly workshop that will boost the creativity of your events!

The LAB - the new creative heart of VO

by Audrey Lacourt

VO is fine-tuning a tool that will see it throw away the rule book and boost creativity in the projects entrusted to it. This tool is the LAB, and it will not only improve the way the teams “think” things but also the way they “make” things. It implies a new attitude to foster more collective intelligence, greater meaning and better ideas in the interests of the customer and his event.

Process put in place by VO to think outside the box for your events

by Alexandre Velleuer

“Throwing away the rule book” is the intention of VO Event and VO Citizen. To give shape, consistency and reality to this baseline, teams are implementing a programme based around 5 subject areas...

Client identity, the trump card at events

To convey a message, (re-)affirm values, bring together employees or launch a product, the key is to base it on the client’s identity. Properly defined, it will be the multi-faceted star of a fully thought-through event.

Museums - high added-value venues for organising an event

by Fabian Vanhouche

A museum is a fantastic setting for organising an event. It is both a high added-value venue and a unique source of inspiration for stagecrafting.

The bounds of creativity at an event are breached by emotion

“Emotion is key in an event. It is born of audacity and creative freedom.” VO is not about to contradict Luc Petit, father of the complete event show in Belgium, who has a habit of rewriting the rule book until - perhaps quite soon - he reaches the moon.

A reporting tool for improving the sustainability of events

VO Event has a reporting tool for improving the sustainability of the events we organise. We use it to raise awareness and encourage our clients, service providers and teams to demonstrate greater social responsibility.

How concerts inspire the world of events

As sales of records have dropped, artists have been forced to rethink concerts and turn them into real events, focused on convincing fans to spend many tens of euros to attend. On-stage action, multimedia shows, interaction and techno performances are where it’s at now. It’s an inspiring idea for the world of events.

New technology - augmented reality at events

by Alexandre Velleuer

A technological phenomenon is rocking the world of events, letting attendees feel something new and experience something unique, rather than attending yet another corporate event. Let’s take a look at how augmented reality is stirring up events.

The briefing: the essential foundation on which any event is built.

Code #8 and last of our series : the Briefing - It is up to the agency to make the most of this inventory of needs and wishes, and to secure the success of the event. Let us brief you... on the ideal briefing.