Blog - VO Event

Data is personal at events too!

The GDPR strengthens and guides the protection of personal data collected and processed by companies. This concerns events as well, for at least 4 reasons...

The new flavours in event catering

by Fanny Dilbeck

An event with no food or drink? Original… but inconceivable! What with culinary trends and societal values, catering has changed a great deal. It has to surprise the eyes as well as the taste buds. It’s something VO Event has been working overtime on...

If you want to think outside the box for your events, go to the Café!

by Alix de Montjoye

In January 2019, VO Event is opening its Trends Café, an informal monthly workshop that will boost the creativity of your events!

The LAB - the new creative heart of VO

by Audrey Lacourt

VO is fine-tuning a tool that will see it throw away the rule book and boost creativity in the projects entrusted to it. This tool is the LAB, and it will not only improve the way the teams “think” things but also the way they “make” things. It implies a new attitude to foster more collective intelligence, greater meaning and better ideas in the interests of the customer and his event.

Process put in place by VO to think outside the box for your events

by Alexandre Velleuer

“Throwing away the rule book” is the intention of VO Event and VO Citizen. To give shape, consistency and reality to this baseline, teams are implementing a programme based around 5 subject areas...

Client identity, the trump card at events

by Denis de Wagheneire

To convey a message, (re-)affirm values, bring together employees or launch a product, the key is to base it on the client’s identity. Properly defined, it will be the multi-faceted star of a fully thought-through event.

Museums - high added-value venues for organising an event

by Fabian Vanhouche

A museum is a fantastic setting for organising an event. It is both a high added-value venue and a unique source of inspiration for stagecrafting.

The bounds of creativity at an event are breached by emotion

by Vinciane Morel

“Emotion is key in an event. It is born of audacity and creative freedom.” VO is not about to contradict Luc Petit, father of the complete event show in Belgium, who has a habit of rewriting the rule book until - perhaps quite soon - he reaches the moon.

A reporting tool for improving the sustainability of events

by Manon Glauden

VO Event has a reporting tool for improving the sustainability of the events we organise. We use it to raise awareness and encourage our clients, service providers and teams to demonstrate greater social responsibility.

How concerts inspire the world of events

by Benoit Schram

As sales of records have dropped, artists have been forced to rethink concerts and turn them into real events, focused on convincing fans to spend many tens of euros to attend. On-stage action, multimedia shows, interaction and techno performances are where it’s at now. It’s an inspiring idea for the world of events.

New technology - augmented reality at events

by Alexandre Velleuer

A technological phenomenon is rocking the world of events, letting attendees feel something new and experience something unique, rather than attending yet another corporate event. Let’s take a look at how augmented reality is stirring up events.

The briefing: the essential foundation on which any event is built.

by Vinciane Morel

Code #8 and last of our series : the Briefing - It is up to the agency to make the most of this inventory of needs and wishes, and to secure the success of the event. Let us brief you... on the ideal briefing.

Without human capital, no event!

by Alexandre Velleuer

Code #7 for a successful event : Human Capital, the teams that work together so that the magic can happen

Communication, the leitmotif of the event, from beginning to end

by Fabian Vanhouche

Code #6 : To make an event a success, the communication has to demonstrate its effectiveness and its sense of teasing

How to build a trust-based relationship with your client?

by Denis de Wagheneire

Code #5 for a successful event : Client and trust capital

The 3 basic rules for organising an event

by Samira Amor

Code 4 for a successful event : Using a methodology that leaves absolutely nothing to chance.

How to choose the ideal caterer?

by Lindsay Poznanski

Code #3 for a successful event : Catering. Offering food and drink is a skill. Here are some VO Event provisions.

4 rules for choosing the ideal location for your event

by Dimitri Bertrand

Before you can reinvent the codes of event communication, you have to understand them. An important rule for a successful event is the venue.

Creating a memorable event is a combination of direction and daring!

by Alexandre Velleuer

Before you can rewrite the rules of event communication, you have to understand them. The number one rule for a successful event is creativity.