Blog - VO Event

Events of the future will be meaningful

Personalised experience, holistic immersion, anticipation of expectations, new smart technologies... For 2019 and beyond, the events sector is refreshing and expanding its range of tools to make lasting impressions. VO is at the forefront, but still thinking ahead.

A new partnership that makes sense

by Véra Larock

At the start of this year, as part of its CSR commitment, VO Group became a member of the non-profit Be.Face. The aim is to help build a more responsible, supportive society.

How they would like to reinvent the codes...

by Manon Glauden

“Reinventing the code” has been the mantra driving VO for almost 2 years. But what does it actually mean for the members of the team? Have a look!

Our ambition: to aim for the moon!

by Manon Glauden

“Shoot for the Moon. Even if you miss, you’ll land among the stars,” wrote Oscar Wilde. At VO Event, we cultivate this positive spirit of exceeding expectations. Take a look...

The VO digital mood board - a repository of inspiring content!

by Marine Truyens

VO is working on the launch of a digital mood board. This will be a platform for sharing, and a repository of inspiring content, a tool to use during the concept search, brainstorming, and recommendation phases of an event. Let’s take a closer look at its strengths.

And the winner is… VO!

by Vinciane Morel

When it comes to awards, VO Event has just scored a double thanks to its Alter Domus campaign, a huge operation lasting several months and climaxing in Marseille in September 2018. But what is the motivation for applying for the BEA and Heavent Awards?

You can't mess around with security at an event....

by Dimitri Bertrand

Security is an essential aspect of any event. Its impact and management are based on a host of parameters and regulations. Let’s take a look at what is the most demanding criterion for a successful event.

VO Event and Studio Gondo - the art of the creative duo

by Fabian Vanhouche

Integrate an artist's sensitivity and vision into an event and it will take on a new dimension. To do this, VO Event can count on Studio Gondo, a finder of creative talent and designer of unique experiences that strikes the right note among brands and companies.

VO does event-based incentives too!

by Denis de Wagheneire

Welcome to the incentive offer that takes customers and their staff on a journey. For the past 4 years, VO has been designing tailor-made, original and surprising corporate trips. Event expertise taken a step further...

Inspiration found “in the wild” at VO Event...

by Michaël Desmet

Breathing in inspiration - that’s the ambition! VO Event and VO Citizen are experimenting with the Innovation Tour, an "urban safari" concept looking into innovative sites and projects. It’s a smart time-out, open to all VO employees looking for inspiration....

Aligning our actions with our convictions

by Alexandre Velleuer

Driven by the convictions of its employees and management, VO is staking its claim to being a responsible company and is releasing its virtuous toolbox. As far as events go, there is still a big gap between principles and practice.

1, 2, 3... best VO Event moments in 2018

by Vinciane Morel

Here’s a look back at 3 key moments for VO Event in 2018 - the participative mega-incentive for Alter Domus' 15th anniversary, the Levi's Sales Launch in Berlin and the TUC RAIL Convention. They are three aspects of the same dynamic - reinventing the codes.

A boxful of brainstorming

by Samira Amor

A creative work meeting is something that needs thinking about and preparing for. So are the methods and tools, the structures and techniques. VO Event has merged all this into a box of smart components. Long live reinvented brainstorming!

Data is personal at events too!

by Hubert Canart

The GDPR strengthens and guides the protection of personal data collected and processed by companies. This concerns events as well, for at least 4 reasons...

The new flavours in event catering

by Fanny Dilbeck

An event with no food or drink? Original… but inconceivable! What with culinary trends and societal values, catering has changed a great deal. It has to surprise the eyes as well as the taste buds. It’s something VO Event has been working overtime on...

If you want to think outside the box for your events, go to the Café!

by Alix de Montjoye

In January 2019, VO Event is opening its Trends Café, an informal monthly workshop that will boost the creativity of your events!

The LAB - the new creative heart of VO

by Audrey Lacourt

VO is fine-tuning a tool that will see it throw away the rule book and boost creativity in the projects entrusted to it. This tool is the LAB, and it will not only improve the way the teams “think” things but also the way they “make” things. It implies a new attitude to foster more collective intelligence, greater meaning and better ideas in the interests of the customer and his event.

Process put in place by VO to think outside the box for your events

by Alexandre Velleuer

“Throwing away the rule book” is the intention of VO Event and VO Citizen. To give shape, consistency and reality to this baseline, teams are implementing a programme based around 5 subject areas...

Client identity, the trump card at events

by Denis de Wagheneire

To convey a message, (re-)affirm values, bring together employees or launch a product, the key is to base it on the client’s identity. Properly defined, it will be the multi-faceted star of a fully thought-through event.

Museums - high added-value venues for organising an event

by Fabian Vanhouche

A museum is a fantastic setting for organising an event. It is both a high added-value venue and a unique source of inspiration for stagecrafting.

The bounds of creativity at an event are breached by emotion

by Vinciane Morel

“Emotion is key in an event. It is born of audacity and creative freedom.” VO is not about to contradict Luc Petit, father of the complete event show in Belgium, who has a habit of rewriting the rule book until - perhaps quite soon - he reaches the moon.

A reporting tool for improving the sustainability of events

by Manon Glauden

VO Event has a reporting tool for improving the sustainability of the events we organise. We use it to raise awareness and encourage our clients, service providers and teams to demonstrate greater social responsibility.

How concerts inspire the world of events

by Benoit Schram

As sales of records have dropped, artists have been forced to rethink concerts and turn them into real events, focused on convincing fans to spend many tens of euros to attend. On-stage action, multimedia shows, interaction and techno performances are where it’s at now. It’s an inspiring idea for the world of events.

New technology - augmented reality at events

by Alexandre Velleuer

A technological phenomenon is rocking the world of events, letting attendees feel something new and experience something unique, rather than attending yet another corporate event. Let’s take a look at how augmented reality is stirring up events.

The briefing: the essential foundation on which any event is built.

by Vinciane Morel

Code #8 and last of our series : the Briefing - It is up to the agency to make the most of this inventory of needs and wishes, and to secure the success of the event. Let us brief you... on the ideal briefing.